New video The Pineapple Thief

The Pineapple Thief’s slow climb to acclaim was accelerated with 2010 album Someone Here is Missing – now they’re poised to take another step with All The Wars.

They’ve released an evocative ballad-style promo video for the title track, directed by Robert MacFarlane, below.

Frontman Bruce Soord took the outfit to Peter Gabriel’s Real World Studios for the recording sessions, making use of a 22-piece string section and a choir. Artwork came from award-winning photographer Mark Mawson.

The result is the impression of a musical force that knows where it’s going. Soord says: “No expense has been spared regarding the production of this record – but at its heart it’s still a rock record. It’s very heavy in parts, and very delicate and beautiful in others.”

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